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13.01.2012

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THE SCREENPLAY FOR SETTING UP YOUR BUSINESS  

Every business formation is founded on various hopes and expectations. And every entrepreneur, starting her/his own business is facing very particular problems at the very beginning. The figures speak for themselves: According to the Deutsche Ausgleichsbank more than half a million of new enterprises have been founded in the last 12 months! Unfortunately, some 440,000 had to declare theirselves bankrupt. Not very seldom, unsufficient planning and a lack of business experience were the main reasons for bankruptcy. A very thorough preparation, an exact planning and frequent efficiency reviews are indispensable in order to recognize emerging problems early and to react in an appropriate manner.

In order to protect you from these bad experiences, Multimedia Internet Park GmbH is assisting your start-up with its full range of services (please click here for more information in detail)

  • Discussing and analyzing your big idea
  • Thorough checking of your plannings concerning marketing, sales volume, turnover, costs, ...)
  • Working out a business plan jointly with you
  • Determining the financial requirements and ascertaining state subsidies
  • Assisting you with applying and qualifying for bank loans and public financial entitlements

The screenplay for your business start-up could look as follows:

1. Accomodation address
Please use the following address to contact us or to receive further information:
Telephone: +49 18 05/22 36 60
Fax: ++49 63 32/79-11 01
email: mip-info@mipz.de
Feedback form


2. Information exchange
After contacting us we are going to send you detailed information on M.I.P. and a questionnaire. The questionnaire asks you for the key data of your businnes start-up serving us as a tool with wich we are elaborating the agenda for our first appointment.


3. The first appointment
The first appointment is important for two reasons: At first we would like to introduce you to the vision, the concept and the infra-structure of M.I.P. to give you an impression of the business park as a whole and our services available. At second, we will take the opportunity and enough time to discuss your big idea in great detail and to determine the further steps of our future co-operation.

Basically, there are two ways to meet the financial requirements:
- In case of financing with outside funds, an accurate business plan, the decisional base for investors, has to be elaborated.

- Since the financing is backed up with your own capital resources, and the concept and infra-structure of M.I.P. are meeting your expectations of a modern business park - you can start-up your buiness right after the first appointment. But: Working out a detailed business plan helps you structuring your organization efficiently, defining goals and measures, and conducting target-performance comparisons.


4. Business planning
We have developed a detailed guideline assisting your planning, which we will hand out to you at the end of our first appointment:

The file check.doc contains a checklist, serving you as a leitmotif while phrasing your business plan: the description of your big idea, the relevant market, the competition, the marketing and the distribution, curriculum vitae of the entrepreneurs, details of the company.

The file plan.xls consists of Excel-sheets, and should reflect the operational forecast for the first three years: Marketing budget, turnovers, human resources, investments, sales input other operating expenses.

All documtents will be sighted by our advisers and accountants and checked for completeness and plausibility - and if necessary - according to your plans amended.


5. The business plan
According to the results of our first appointment and the documents you handed in, we are going to set up the actual business plan covering the following topics:

A. Business analysis

  • business strategy (big idea, product strategy, product design, pricing,...)
  • relevant market (market definition, sales volume, market potential, market development, forecast,...)
  • competition (market shares, products, SWAT-analysis, comparison,...)
  • marketing (goals, target groups, USPs, benefits, communication strategy, responses,...)
  • sales (turnover/sales, distribution channels, customer relations,...)
  • founders' curriculum vitae (qualification, current position, experiences, references,...)
  • organization (form of business entity, partners and their contributions, company organization structure,...)

B. Financing

  • capital budgeting
  • personnel planning
  • forecast of turnover and operating results
  • budgeted balance sheet
  • liquidity planning
  • financing scheme
  • notes to the planning approaches

6. StartUp
The detailed business plan is the decisional base for your investors, and the prerequesite of applying for state subsidies. After the confirmation of all investors, you can start-up your business immediately. Jointly we will go through all the formalities in terms of business founding, insurances, employment contracts,...) and you can take advantage of our experiences.


We will also assist you after you set up your business:

The services provided at M.I.P. covers not only the process of elaborating a detailed business plan, but furthermore, introducing you to important business partners, and offering you mutually advantageous equity holding models, with which United Internet AG is holding stakes in companies realizing innovative and promising ideas. Additional support during the search for qualified employees, diverse controlling-functions, administrative services, active sales and marketing assistance and a very powerful data processing center are completing the range of our services.
Please click here for more information.


Useful hyperlinks to your (future) business partners at M.I.P. Zweibrücken and to sites dealing with setting up your own business:

Your partners (only German versions are available)

Federal State Government of Rhineland-Palatinate
http://www.rpl.de

Senior Technical College of Kaiserslautern / Zweibrücken
http://www.fh-kl.de

United Internet AG
http://www.united-internet.de

Tipps for business founders (only German versions are available)

Center for business founders of the Deutsche Ausgleichsbank
http://www.gruenderzentrum.de/

Federal Ministry of Economics
http://www.bmwi.de/ existenzgruendung.html

Platform for business founders
http://www.ulm.ihk.de/ihk/edb.html

Association of German Chambers of Industry and Commerce
http://www.diht.de/

Chamber of Industry and Commerce, Aachen
http://www.aachen.ihk.de/Existenz/exgrndng.htm

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